Thus, they can use their shoes to compete new nike football boots with the European footwear manufacturers, famous as Adidas and Puma. In the summer of 1963 after graduation, Knight went to Japan in order to meet with Onitsuka-manager of the Onitsuka Tiger sports shoes company. When he saw these cheap and portable, and with comparable quality European brands of sports shoes, Knight immediately be instigated, he brought some samples back to his hometown, and show it to his sports coach Bill Bauer Man. These samples impressed to the legendary Oregon coach, so he agreed to invest $ 500, and became a partner.

The two men later signed a contract with the Onitsuka on behalf of "Blue Ribbon Sports Company" on the purchase nike air huarache ultra of 1000 Tiger brand shoes. They sold their shoes on the site of the General Assembly. In a year of time, Knight sold $ 8,000 shoes. He then resigned from that work, and imported more shoes. Knight hired a nike air jordan 1 few sales staff, who are like-minded runners, BRS Company just gave them the job opportunities, so that they can have a good income, but also enjoy the fun of running.Bowerman design a pair of shoes called Cortez, which is lighter and sent them to Onitsuka company.

The name "Nike" came from the ancient Greek mythology became the company's name. A local female student Caroline Davidson design a fat GOGO symbol as the landmark of Nike. The "Swoosh" (means "wind nike air jordan retro flying past") became the world famous symbol to the great success of Nike.Nike's business has spread all over the world on about six continents. With a total number of 22,000 employees, if shippers, retailers, and other personnel service included, 1 million people was reached. Nike has always inspired the world for every athlete and offers the best products as a glorious task.

Nike's spirit is the spirit of movement. Nike Company pay attention to its employee to develop their creative capability. Nike knows only use of advanced technology can produce the best products. Nike spend much money in manpower and material resources to the development of new shoes."Blue Ribbon Sports" company-Nike's predecessor was established in 1963 by Bill Bowerman and Phil Knight, two alumnus of University of Oregon. Nike's history was started from 1972 since they nike air max 1 ultra changed its name into Nike.

Nike and many players are moving ahead side by side in many games. What continuously push Nike's players to break through themselves and challenge the limit is the core of its brand culture composition. In Nike Enterprise's opinion, it does not care who win the game, but they pay attention to who will shine in the game tomorrow. Nike is taking time and patience to cultivate talents, not simply because Nike wants to combine business with sports, but wants to make quality and create the brand.Thirdly, the brand will charm if they keep on innovating.